eCommerce Australia
Ryan Martin - Founder of eCommerce SEO Agency Remarkable Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business.
Remarkable Digital - https://www.remarkabledigital.com.au/
We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business.
With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce.
eCommerce Australia
Nick Gray - Clarity Converts in Retail I Stories from Sneakerboy, Nike, Adidas & More
Ever wondered how streetwear evolved from niche to mainstream?
Join us as Ryan Martin, podcast host and founder of Remarkable Digital interviews Nick Gray, founder of I Got You Consulting, Nick shares his experiences in building robust brand strategies and retail partnerships, making this episode a goldmine for anyone interested in the intricacies of the fashion and retail world.
We delve into the nuances of cognitive and emotional branding in retail, breaking down how brands can become automatic choices for consumers.
Nick explains the significance of focusing on a single emotional branding category—be it entertainment, experience, expertise, or design—to create a strong and clear brand identity.
With examples like the US toy store Camp and Dyson, he illustrates how smaller brands can leverage emotional branding to carve out a niche.
The importance of personalisation in e-commerce is also a key highlight, featuring strategies from brands like Glossier on how to humanise online shopping through personalised content and sustainable practices.
Our conversation wraps up with the crucial topic of internal clarity and focus for business improvement.
Nick emphasises the power of small, incremental changes and a deep understanding of core values, drawing parallels with luxury brands that connect emotionally with diverse consumer personas.
We also explore how e-commerce businesses can achieve a competitive edge by prioritising exceptional customer service and authentic content.
Tune in for a deeply enriching episode that offers a wealth of practical advice and thought-provoking ideas to navigate the competitive market in 2024.
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