eCommerce Australia

Linen House with Jonnie McLean - A true omni channel approach to eCommerce.

November 08, 2021 Ryan Martin Season 1 Episode 7
eCommerce Australia
Linen House with Jonnie McLean - A true omni channel approach to eCommerce.
Show Notes Chapter Markers

This week we catch up with Jonnie McLean, COO and Director at Linen House. 

Linen House is a Melbourne institution, well known for its premium quality, uniquely Melbourne and has always supported the business and sporting community. 

We talk to Jonnie about the early days at Linen House, how they've adapted their model to encompass B2C during the pandemic, how their eCommerce store compliments their Bricks and Mortar outlet stores, and hear how Linen House treats all their stakeholders, customers and clients alike. 

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Intro to Jonnie McLean
Strategic Thinking and Forward Planning
Adding eCommerce to expand the business
Introducing Outlet Stores to Linen House
Market Disruptors
Retention & Acquisition
How much time do you invest into CX?
Treating your customers with respect
The introduction to Buy Now Pay Later companies
Putting the pillars in place before the pandemic.
Social Media platforms and the strategy behind these?
Jonnie's TikTok Videos
Click Frenzy/Black Friday/Cyber Monday approach?
A new audience for eCommerce
Outlet stores driving eComm sales
The rise of Click and Collect
Nice Discount Code for the listeners!