eCommerce Australia

Paid Ad strategy discussion with Andy Cronin

October 06, 2021 Ryan Martin Season 1 Episode 5
eCommerce Australia
Paid Ad strategy discussion with Andy Cronin
Show Notes Chapter Markers

In this episode we chat with Head of Media for Zib Digital, Andy Cronin. 

Andy has worked with some of Australia's best-known brands heading up their Social Media, and gives us his thoughts and tips on how to best setup, track and analyse how to implement a successful Social Media campaign. 

We also talk about influencer's and the role they can play, and how to ascertain if your creative is on point and impactful.

Get in touch with either myself or Andy through the links below: 

https://www.linkedin.com/in/ryan-digital-marketing/ 
https://www.linkedin.com/in/andycronin/

Check out Remarkable Digital here


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Andys actual Job Title
What platform is best to start advertising on?
Top/Middle/Bottom of the funnel marketing
How to decide which platform is best?
The arms race to privacy for Social platforms
How to achieve the best returns on Social Ads
Organic Social Media
Custom Audiences (Broad Vs Niche)
Facebook/Instagram Shopping
What to post on Social Media
Influencer Marketing
How important is your creative?
TikTok Marketing and results
Brands to follow for best practise
How much should you spend on Social Ads?
The role of Organic Social Media
Linkedin discussion