eCommerce Australia

Scratch Pet Food Co-Founder Mike Halligan - eCommerce Subscriptions

May 14, 2023 Ryan Martin
eCommerce Australia
Scratch Pet Food Co-Founder Mike Halligan - eCommerce Subscriptions
Show Notes Chapter Markers

🎙️🇦🇺 **eCommerce Australia Podcast, Episode 31: Behind the Success of Scratch Pet Food with Co-Founder Mike Halligan** 🐾💼

🎯 *Key Takeaways:*

1. 🐕‍🦺 Mike Halligan's journey in founding Scratch Pet Food, a 100% subscription-based eCommerce business.
2. 💡 Insights into how Scratch Pet Food started from scratch and successfully scaled up. 🚀
3. 🛍️ The unique business model of Scratch Pet Food: why they chose to go 100% subscription-based. ⏰💳
4. 🕸️ Changes in SEO strategies over the years and Scratch Pet Food's response. 🔍🔄
5. 🎯 Why Scratch Pet Food is looking beyond SEO and diversifying its marketing channels for better results. 📊🌐
6. 📈 The role of customer feedback and data analysis in Scratch Pet Food's growth strategy. 🗣️🔎
7. 🌐 The global expansion of Scratch Pet Food and the challenges faced. 🌍🚢
8. 📚 Lessons learned from the journey of Scratch Pet Food that other eCommerce businesses can apply. 🎓🔑
9. 🚀 Mike Halligan's prediction on the future of eCommerce business and how to stay ahead. 📅🔮
10. 🎉 Exciting plans for Scratch Pet Food in the coming years. 🌳🏠

Get your headphones ready and join us on this exciting journey with Mike Halligan to learn from the success story of Scratch Pet Food! 🎧🎉

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Intro to Mike
How did Scratch Pet Food come about?
Identifying your target market
Quiz Based Onboarding
Marketing channels that are working best
Subscription eCommerce