eCommerce Australia

Joel Shaddock - The Oodie - 2XU - Creative Director

April 30, 2023 Ryan Martin Season 1 Episode 30
eCommerce Australia
Joel Shaddock - The Oodie - 2XU - Creative Director
Show Notes Chapter Markers

Interview with creative director Joel Shaddock. 

We cover plenty of eCommerce strategies and best practise Joel has learned from working with 2XU and The Oodie, especially through their growth phase. 

We discuss: 

  • Education Vs Sales Content 
  • Why Retention is King 
  • User Experience essentials 
  • Best channel for immediate ROI 

And much more! 

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Intro to Joel
How to choose a product/niche/idea for eCommerce
What is MOAS?
How to get ahead in 2023 for eComm start ups
Lead generation for eCommerce?
Customer Experience! Be Human!
Sales Content Vs Educational Content?
Predictions for eCommerce in the next 12 months