eCommerce Australia

Lexer VP Retail - Nick Hinsley

May 30, 2022 Ryan Martin Season 1 Episode 12
eCommerce Australia
Lexer VP Retail - Nick Hinsley
Show Notes Chapter Markers

In this episode, we speak with the Vice-President of Retail @ Lexer - Nick Hinsley. 

Lexer works with brands such as The Iconic, Rip Curl and Kathmandu to name a few to help them understand their customer data and drive revenue and GP. 

Whatever the size of your business, make better business decisions with easy to understand data.  

Who is Lexer:

Lexer's Customer Data Platform helps brands and retailers genuinely understand their customers and engage them with the experiences they deserve. 

Their tools and team help you use data at every stage of the customer journey to deepen customer loyalty and drive profitable growth.

In the last 4 years, the Lexer team has been recognised for:
⚡️ Two-time NORA ~ National Online Retailers Association Best Customer Analytics Partner
⚡️One of the highest G2 rating of any CDP in the region
️⚡️Included in Boston Consulting Group (BCG) recommended Global CDP vendors 
️⚡️Included in Winterberry Group recommended Global CDP vendors

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Intro - Who Is Nick Hinsley?
Transition from elite sport to corporate life
How does Lexer help brands?
Is there a 'typical' size or category of business Lexer works with?
As a brand, how do I know I have a problem and need to chat with Lexer?
Have you been your own customer?
Industry Benchmarks
One Time Buyers...
An underrated metric that brands should be paying attention to?
Privacy Updates..
What clients currently work with Lexer?