eCommerce Australia

Brendan Gillen - The past, the present and the future of eComm!

February 14, 2022 Ryan Martin
eCommerce Australia
Brendan Gillen - The past, the present and the future of eComm!
Show Notes Chapter Markers

In this week's episode, we chat with the Founder of The Ecommerce Factory, as well as a business owner of Fight Gear Direct, Brendan Gillen. 

Brendan has spent the past 13 years in eComm, working with some well-known brands such as SuperDry, PETstock, 2XU and Wesfarmers! 

He's seen it all, done it all, and now runs his own eCommerce business as well as coaches others wanting to enhance their eCommerce stores. 

We talk SEO, Google Ads,  the role of Social Media, Email Marketing, SMS marketing...come to think of it, we pretty much touch on everything! 

Great insight from a great Melbournian, one not to miss! 

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Early days of eComm for Brendan
Day to Day activities
eCommerce Platform choices
Covid related challenges
Coming out of Covid
Thoughts on Holiday Sales and discount weekends?
What role does email marketing play for you?
The Traffic Trifecta!!!
Tik Tok Marketing?
How to improve your UX
Marketing Hack...
How to work out the best shipping rate
Future of eCommerce
Pillars of acquiring traffic to your website
Email platform of choice
SMS marketing
Who is the eCommerce Factory for?